Spring / Summer 2013 campaigns: Jill Stuart beauty & Dior Addict gloss.

Jill Stuart Beauty Spring 2013 : Daphne Groeneveld & Dior Addict Gloss S/S 2013 : Daphne Groeneveld.

I don't want to look like I'm just hating but, I don't get why a model like Daphne can book beauty campaigns. Miu Miu campaigns? ok. Cavalli campaigns? ok. But, beauty campaigns?

I know that designers want to have the "girl of the moment" but they have to remember that the beauty section of their brand is something commercial, not HF.
Classic beautys is what you need for a beauty campaigns. It's obvious that 80% of the people who buy make-up products don't care about fashion or about how good a model is in front of the camera. They just want to see a beautiful girl (or a celebritie) wearing those products, so they can imagine themselves being as pretty. It's as simple as that. So, I think both brands didn't choose the right model.



No quiero que parezca que solo estoy lanzando odio pero, no entiendo como una modelo como Daphne puede llevarse campañas de belleza. ¿Campañas de Miu Miu? vale. ¿Campañas de Cavalli? vale. Pero, ¿campañas de belleza?

Se que los diseñadores quieren tener a "la chica del momento" pero, tienen que recordar que la sección de belleza es algo comercial, no HF.
Lo que necesitan son bellezas clásicas. Es obvio que el 80% de la gente que compra productos de maquillaje no esta interesado en moda o en lo bien que sepa manejarse una modelo delante de la cámara. Solo quieren ver a una chica guapa (o una famosa) llevando esos productos, para imaginarse a si mismas siendo igual de guapas. Tan simple como eso. Así que, considero que ambas marcas elegieron a la modelo incorrecta.

 
  -Jill Stuart:








  -Dior:


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