H&M Summer 2017 : Anna Mila, Birgit, Luna, Maartje & Mayowa by Mario Sorrenti

Fashion can be very pretentious, and that's why sometimes I really appreciate a simple nice campaign with beatiful models. Walking into a store like H&M shouldn't be intimidating, it should be cozy and make you happy. You walk around looking at the clothes and also looking at the pictures/videos on the walls. At the moment, they have the new summer campaign on their shops, and it just makes you want to buy everything. The models look gorgeous, the clothes have amazing colours that work really well together. And it's cheaper than pretty much all the other shops. The film is very captivating. I have watched the last two episodes of GNTM live, and they showed it multiple times during the adverts. You can't change the channel when that's on. My only complaint is that the gorgeous portraits that they have on the stores are not on their website. I can show you the one Maartje posted on her instagram, but I wish I could show you all of them in HQ. ...