Put on a Chic face

Back with the campaigns, in time to tell you about the queens of the season before the new ads for next season come out. First, I wanted to briefly mention last year's queens. Faretta is already flopping, and she went from scoring 8 campaigns to getting only 2: Ralph Lauren and Salvatore Ferragamo.  Kiki, however, is still on top form. She "only" got 4 campaigns this season (DVF, Calvin Klein, Christopher Kane, Marni), but those consolidate her. Besides, after her flawless fashion month, she showed she's not going anywhere. I also have some honorable mentions for other models who did great this season: Gigi Hadid (8), Rianne van Rompaey (6) and Bella, Kaia and Ansley (5). Now it's time to announce the runner-up of the season: Cara Taylor, who scored 8 major campaigns. On my next post, I'll show you who dominated the season. Alberta Ferretti, by Mario Sorrenti http://putonachicface.blogspot.co.uk/2017/12/alberta-ferretti-ss-2018-campaign-...

Three seasons ago, Zara surprised us hiring Steven Meisel to shoot their campaign. They worked with important photographers before, but getting Meisel was the final step. I have been a massive fan of this collaboration, specially last season. After two dark collections, we finally get some colour. It also has a Prada vibe that I love. As in his previous two campaigns for the brand, Meisel has included Vittoria on the cast. It's also great to see Fran, one of my new favourites. Vittoria Ceretti, Rianne van Rompaey, Fran Summers, Lea Julian, Adut Akech, Remington Williamsn, Ansley Gulielmi, Kiko Arai, Cara Taylor & Aube Jolicoeur by S. Meisel Hace tres temporadas, Zara nos sorprendió contratando a Steven Meisel para fotografiar su campaña. Habían trabajado con fotógrafos importantes, pero conseguir a Meisel fue el toque final. He sido fan de esta colaboración, sobre todo la temporada pasada. Después de dos colecciones ...

Cara Taylor is one of the models of the moment on the catwalk, and her campaign season proves she is doing equally well on the print department. She may or may not feature on my "Queen of the campaign season" Awards. But what is more important is that she is getting quantity, and making it feel like quality as well. I have said in the past that I don't really like her on the runway, but that I find her to be really good in print. Put that on the same sentence as Steven Meisel, and you get this campaign. The last four Max Mara campaigns featured four different models, but it was Meisel who shot them all and...he created magic four times in a row. Not that I'm surprised, because that is just what he does.  When it comes to other clients of his, he has a harder job because the clothes are...well, not that easy to show off. But Max Mara is not one of those clients, and I guess that makes his job slightly easier. Still, I can't take any credit away from ...

After the huge production for the Spring/Summer show that Versace did, everyone expected a huge campaign. Some people wanted a campaign with the supermodels from the 90's and other wanted a mix of models from different decades. The team went for the latter, and I'm happy about it. Cast-wise we've got the iconic supermodels (Naomi and Christy), the iconic supers from the 00's (Gisele, Natalia, Raquel), some models who have stablished themselves as future icons recently (Irina, Vittoria, Gigi) and some newer models (Birgit, Cara, Grace and Kaia). As always, some people wanted this model in the campaign and that model far away from it...but pleasing everyone is an impossibility. I'm personally happy with the casting, and waiting to see more pictures. The absolute highlight, in my opinion, is Naomi. Sometimes I feel like she doesn't really try because she's Naomi and doesn't have to anymore. But these pictures of her look like they belong to...

Here we go again, time for campaigns! Like I did last season, I'll just talk about the ones I feel are worth my time. And at the end of the season, I'll let you know who the queens of the season are. So far, Vittoria is on the lead. Alberta Ferretti presented a beautiful collection for SS, and Sorrenti and the models manage to make the clothes shine as much as they did on the runway. Vittoria, with her mediterranean beauty, is perfect for this brand. Really happy to see her back on the campaign. And Cara is ten times better on pictures than she is on the runway, so I'm not too bothered by her being part of the ad. However, I do feel like there were many models on the show that could have been a better fit that Cara and Binx. I would normally complain about such a simple background, but it actually works really well with the colours of the clothes. It adds a very nice light that compliments those shiny materials and gives a bit more life to the matte darker ...

Whenever I go, I pick favourite stores. And here in London one Zara is my clear favourite. It is the one in Oxford Street that it is the closest to the Tottenham Court Road tube station. I like the way things are organized and I love the big screens where they show the campaigns and lookbooks. It is while browsing that store that I saw this lookbook. I immediately recognized Cara Taylor (who I kind of like in print, but not on the runway) and I had to search the name of the other model. It's Myrthe Bolt. I've been trying to find the name of the photographer, but I had no luck. Too bad because he/she deserves some credits for these really nice pictures. According to Zara, this collection is a "modern take on retro classics" that has an 80's touch when it comes to volume. I think it is a pretty solid collection. Vaya donde vaya, elijo tiendas favoritas. Y mi Zara favorito en Londres es el que está en Oxford Street, cerc...