Harper's Bazaar Spain May '16: Alessandra Ambrosio, Ginta Lapina & Sanne Vloet
My gif (Video source: HB España's yt channel) Today, I feel like going all teacher on you. A lot of people have told me that they've learnt a lot about fashion thanks to my posts. Hearing/reading that makes me super happy =) And, to be honest, what'd the point of knowing all these things, if I were going to keep them for myself. Sharing your knowledge is the way to go. So, what I want to talk to you about today is the term "agency package". Sometimes, an agency signs a contract with a brand, so that brand only features models from that agency on a certain campaign. The brand is probably interested in one or two models from that agency, and they accept to use some other models they might not be that interested in, in order to get those models they do like. And everyone wins: the brand gets the models they want (and it's usually a better deal for them, money-wise) and the agency gets to push some newer/not so popular models. And that works with maga...