Spring/Summer 2016 campaigns: Calvin Klein

My gif (Video source: Calvin Klein's yt channel) This is confusing, and I'm going to try to explain it to you briefly. If you don't understand a thing, don't worry. Everyone is having the same problem. Calvin Klein has decided to do a global campaign where all the different lines are presented to the public. For this campaign they have used models, singers, actors, ...different kinds of people that have an influence on the general public that can buy their products. I thought that was it, a global campaign. But I was wrong, because they also did an individual campaign for each line. Why? I don't know. It seems like a waste of money but...I like having many campaigns to talk about. The global campaign is ok. Perfect to get people's attention. The others are...interesting. Some are pretty similar to what they've been doing the last couple of seasons, and some are a bit different. The CK collection was is particularly beautiful. What do you t...