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SS 14 campaigns: Hugo Boss Black, Hugo by Hugo Boss & Hugo Boss Orange

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I don't know if I said it before, but I'm a huge Hugo Boss fan. I like the brand as a whole, and I LOVE their Hugo Boss Orange line. I could wear every single item from that line. Their campaigns, however, aren't the most amazing, but I get why. The brand is a commercial one, not a HF one. Not matter how hard they try to make it look like it's HF...it's not. And I don't have a problem with that at all. I actually love how they hire succesful models for their campaigns. But the photoshop is usually what destroys them. This time I'm going to talk to you about 3 lines and their campaigns. The first one is Hugo Boss Black , whose campaign shows what I was talking about. Nice clothes, a succesful model...but why did they photoshoped her like that? The background looks so fake. Also, that lip colour doesn't work. Then we have Hugo by Hugo Boss . This ad is quite similar to the previous one, but I like it better. I like how they played with the "mirr...

Spring / Summer 2013 campaings: Hugo Boss Black, Hugo by Hugo Boss & Hugo Boss Orange.

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Hugo Boss Black Spring 2013 : Edita, Liu Wen, Toni, Gabriel Aubry by Mikael Jansson Hugo Boss campaigns look the same all the time. At least I'm happy they're using pretty models like Edita (who's the star of the campaign) and Toni. But the photoshop is not good and Edita's face looks odd in some shots. Not a very original campaign, but it's not that bad either. I guess it works using pretty models to do simple poses. Las campañas de Hugo Boss siempre son iguales. Al menos me hace feliz ver que usan modelos guapas como Edita (la estrella de la campaña) y Toni. Pero los retoques hechos no son buenos y la cara de Edita es rara en algunas fotos. No es una campaña original, pero tampoco es tan mala. Supongo que funciona poner a modelos guapas haciendo poses simples. Hugo by Hugo Boss S/S 13 : Karmen Pedaru & Sean Opry by Alexei Hay. They've already used this kind of aesthetic before, in their previous ...