SS 14 campaigns: Hugo Boss Black, Hugo by Hugo Boss & Hugo Boss Orange

I don't know if I said it before, but I'm a huge Hugo Boss fan. I like the brand as a whole, and I LOVE their Hugo Boss Orange line. I could wear every single item from that line. Their campaigns, however, aren't the most amazing, but I get why. The brand is a commercial one, not a HF one. Not matter how hard they try to make it look like it's HF...it's not. And I don't have a problem with that at all. I actually love how they hire succesful models for their campaigns. But the photoshop is usually what destroys them. This time I'm going to talk to you about 3 lines and their campaigns. The first one is Hugo Boss Black , whose campaign shows what I was talking about. Nice clothes, a succesful model...but why did they photoshoped her like that? The background looks so fake. Also, that lip colour doesn't work. Then we have Hugo by Hugo Boss . This ad is quite similar to the previous one, but I like it better. I like how they played with the "mirr...