Elie Saab "Le Parfum": Toni Garrn by Mario Sorrenti
Behind the scenes Last time I wrote about a perfume, it was about Miu Miu's first fragance. I did it mainly because of the great marketing behind the product. Today, I have different reasons. Toni herself is the main reason. She's one of my favourites, therefore it's easy for me to stay updated on what she's doing. I want to use this post to explain something to you now. If you follow models, photographers or brands on social media, you may get information about what they're shooting. When it comes to a campaign or an editorial, we usually have to wait 2/3 months to see the final pictures. However, when it comes to perfumes or some make-up/hair adverts, we may have to wait 7/8 months. The production behind them is huge, and it takes longer. So, if you see your favourite model shooting for CK, for example, but nothing is released 4 months later, there are two options: 1. The ad was cancelled and reshot with a different model. 2. It's not the...