Put on a Chic face

Back with the campaigns, in time to tell you about the queens of the season before the new ads for next season come out. First, I wanted to briefly mention last year's queens. Faretta is already flopping, and she went from scoring 8 campaigns to getting only 2: Ralph Lauren and Salvatore Ferragamo.  Kiki, however, is still on top form. She "only" got 4 campaigns this season (DVF, Calvin Klein, Christopher Kane, Marni), but those consolidate her. Besides, after her flawless fashion month, she showed she's not going anywhere. I also have some honorable mentions for other models who did great this season: Gigi Hadid (8), Rianne van Rompaey (6) and Bella, Kaia and Ansley (5). Now it's time to announce the runner-up of the season: Cara Taylor, who scored 8 major campaigns. On my next post, I'll show you who dominated the season. Alberta Ferretti, by Mario Sorrenti http://putonachicface.blogspot.co.uk/2017/12/alberta-ferretti-ss-2018-campaign-...

Now that 95% of the ads are out, let's talk about the two models who killed it during this campaign season. I wanted to also include some honorable mentions for Bella (8 campaigns), Gigi Hadid and Taylor Hill (6 campaigns each) and Freja Beha, Grace Elizabeth & Birgit Kos. They all had outstanding seasons, but they didn't reach neither Faretta's nor the other model's (not telling you yet) level. If you had asked me who I thought will get most campaigns when the shows ended in March, I would have said Faretta. She already scored big campaigns for the SS 17 season, and her runway season was flawless despite skipping NYFW. However, despite getting 8 huge campaigns and working with different photographers, she didn't wowed me once. Her best campaign is probably Zara, the rest...still weak. She has to improve a lot. Zara, by Steven Meisel: Frame, by Erik Torstensson Sacai, by Craig McDean Lanvin, by Paolo Roversi Coach...