Queen of the campaign season (Part 1): Faretta

Now that 95% of the ads are out, let's talk about the two models who killed it during this campaign season. I wanted to also include some honorable mentions for Bella (8 campaigns), Gigi Hadid and Taylor Hill (6 campaigns each) and Freja Beha, Grace Elizabeth & Birgit Kos. They all had outstanding seasons, but they didn't reach neither Faretta's nor the other model's (not telling you yet) level. If you had asked me who I thought will get most campaigns when the shows ended in March, I would have said Faretta. She already scored big campaigns for the SS 17 season, and her runway season was flawless despite skipping NYFW. However, despite getting 8 huge campaigns and working with different photographers, she didn't wowed me once. Her best campaign is probably Zara, the rest...still weak. She has to improve a lot. Zara, by Steven Meisel: Frame, by Erik Torstensson Sacai, by Craig McDean Lanvin, by Paolo Roversi Coach...