Queen of the campaign season (Part 1): Faretta

Now that 95% of the ads are out, let's talk about the two models who killed it during this campaign season.

I wanted to also include some honorable mentions for Bella (8 campaigns), Gigi Hadid and Taylor Hill (6 campaigns each) and Freja Beha, Grace Elizabeth & Birgit Kos. They all had outstanding seasons, but they didn't reach neither Faretta's nor the other model's (not telling you yet) level.

If you had asked me who I thought will get most campaigns when the shows ended in March, I would have said Faretta. She already scored big campaigns for the SS 17 season, and her runway season was flawless despite skipping NYFW.

However, despite getting 8 huge campaigns and working with different photographers, she didn't wowed me once.

Her best campaign is probably Zara, the rest...still weak. She has to improve a lot.

Zara, by Steven Meisel:

Frame, by Erik Torstensson

Sacai, by Craig McDean

Lanvin, by Paolo Roversi

Coach, by Steven Meisel

Sandro, by Alasdair McLellan

Ralph Lauren, by David Sims

Valentino, by David Sims

Ahora que el 95% de las campañas han sido publicadas, hablemos de las dos modelos que han arrasado esta temporada.

También quise incluir unas menciones a modelos como Bella (8 campañas), Gigi Hadid y Taylor Hill (6 para cada una), y Freja Beha, Grace Elizabeth y Birgit Kos. Han tenido unas temporadas magníficas, pero ninguna ha llegado al nivel de Faretta y de la otra modelo (aún no os digo quien es).

Si me hubieseis preguntado al acabar los desfiles en marzo que quien creía que se iba a llevar el mayor número de campañas, habría dicho Faretta. Ya tuvo campañones en la temporada PV 17, y su temporada en pasarela fue casi perfecta pese a saltarse NY.

Sin embargo, pese a conseguir 8 campañas muy buenas y trabajar con diferentes fotógrafos, no me ha impresionado ni una vez.

Su mejor campaña es Zara, pero el resto...nada impresionante. Tiene que mejorar mucho.