Put on a Chic face

Calvin Klein has become one of my favourite brands. And I don't just mean that their shows are the best, I mean that I want to buy their products. I was a fan of their perfumes, then I became a fan of their make-up, and know I want it all. They really know how to advertise themselves and that's great. Also, they make products with great quality, so they're worth the money. I specially like their CK Jeans line, since it's more young and wearable. And of course, it suits my style better. Every line feels luxurious, and their ads might change every season, but they try to be loyal to the brand's philosophy. And of course, I love the fact that they used Vanessa and Edita (two of my favourite models) for their ads. Biased alert! But you can't deny they're perfect for those ads, since they fit the brand perfectly. Vanessa is young and fresh, and she can be very elegant. Edita is sexier, but I think her sexiness is not tacky, therefore she can be very eleg...

Hermès SS 14: Diana Moldovan, Yumi Lambert & Sean O'Pry by Hans Silvester This has to be one of the most beautiful campaigns I have ever seen. Every picture is breathtaking, don't you agree? The models looks like they're some kind of creatures of the forest.  I like all the shots, but two of them are my favourites. I love the one where Diana is hidden behind the leafs, and we can clearly see the bag, but we only see parts of her body. It's really nice to see the way her eyes look, like she's some kind of leopard or panther. I also love the one where they used all those scarfs to make Yumi look like some kind of fairy. Every shot is magical. Esta tiene que ser una de las campañas más bonitas que he visto en mi vida. Todas las fotos te dejan obnubilado, ¿no os parece? Los modelos parecen criaturas del bosque. Me gustan todas las fotos, pero dos de ellas destacan. Me encanta en la que vemos ...

Today it's time for me to talk about commercial ad campaigns. These are probably the most important because, let's be honest, people who spent crazy amounts of many on clothes don't care much about the campaigns. I do, because I'm a freak ;), but most wealthy people are loyal to a couple of brands (for different reasons) and they keep buying their products because of the quality and not because their campaigns are pretty. However, when our budget is more limited, we look at every single detail before buying a bag or a dress. I went out today, and I was cheking these stores to be able to explain myself better. I was watching Zara's clothes and I absolutely loved their spring collection. But, I don't like their campaign. If I were in front of a Zara store for the first time, I wouldn't have said: hey, let's go inside to check the clothes. And that's a problem. That's why I love Mango and H&M, since they try to catch your attention with b...