Blast from the past: Edita Vilkeviciute by Patrick Demarchelier.
Vogue Paris March 2009
‘Le sac’
Edita Vilkeviciute by Patrick Demarchelier
‘Le sac’
Edita Vilkeviciute by Patrick Demarchelier
Lauren de Graaf for Into The Gloss
The fashion industry is so bizarre that it is the only one where being too good can be bad. And in this case I mean being too pretty. Many of you may think that in the fashion world there isn't such a thing as "too pretty", because models should have the kind of beauty we don't see often. But the problem comes when designers just ask for blank canvases they can work with, not too pretty girls whose beauty will take all the attention. They want us focusing on the clothes. When I mention this, most people say: "But, what about the instamodels?" Well, they do distracts us but at the same time they get a lot of exposure for the brand. They always dress them on the outfits they want everyone to notice, because they know those pictures will be everywhere. By the way, when I get asked this kind of thing, people usually start with a "it's probably a silly question, but...". And I have to say that there are no silly questions, there is...
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